Online gambling carries significant financial and socio-economic consequences, prompting advisories from the Ministry of Information and Broadcasting. Social media intermediaries are urged to sensitize users against promoting such activities. Non-compliance could result in the removal of posts and accounts. The Ministry cautions endorsers and influencers against advertising offshore gambling platforms, emphasizing the adverse effects on consumers, especially youth. Online advertisement intermediaries are instructed not to target Indian audiences with such content. Failure to adhere to these guidelines may trigger actions under the Consumer Protection Act, 2019, including post or account removal and legal penalties. While Section 79 of the IT Act, 2000 exempts intermediaries from liability for third-party content, Subsection (3)(b) mandates their swift action upon receiving knowledge of unlawful activities. The Ministry echoes concerns raised by the Central Consumer Protection Authority regarding celebrity endorsements of betting platforms, highlighting the need for scrutiny. The full advisory is available via the provided link.

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